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Marketing methods are constantly having actually to be revised, as the innovation readily available to us continues to alter and develop. While  Another Point of View  marketing isn't a brand-new concept, how a marketing team tackles constructing their strategy is always changing. Thanks to the popularity of social media, marketing groups are wanting to turn their video marketing efforts to increase general engagement on each of their social media platforms. Cisco is anticipating that 80% of all traffic will consist of video by 2021. With a figure like that, it's not surprising that marketing teams are turning their focus to video, compared to more conventional content.

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Video marketing is the technique designed by marketing teams to develop, curate, and make use of videos as a method of marketing their services or products to their target audience. The idea is to keep audience members engaged with the brand in a way that's basic and easy to absorb.

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Social media marketing is the method of engaging with your target market by means of social networks platforms, such as: Facebook Instagram Twitter Snap, Chat You, Tube People utilize social networks several times a week, if not everyday, so it's not surprising that why marketers are focusing so greatly on increasing their marketing efforts to those platforms. Project Screen has actually made it simple for brands to integrate social media into their email method. It's as simple as drag, drop, and personalize.

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Developing a video marketing strategy for social media is a fantastic method to further engage with the following you've currently developed on different sites. While You, Tube remains the king of video material, social media users are mentioning that they're enjoying more videos on social networks sites like Facebook. Source: Small Company Trends Developing your video marketing method for social networks takes the very same planning as would any other marketing strategy: Set your goals Define your audience Specify the "type" of videos you wantexplainer/Live/interview/ presentation/product reviews/video ads Create/curate your videos Share them Display their success Once you've got the strategy in location, you'll desire to make sure your videos fall within the suggested video length guidelines.

Here are the recommended video lengths for each social networks platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute You, Tube: 2 minutes.